Alex Cockain’s recent paper, “Identity Work at a Normal University in Shanghai,” documents the subjective dilemmas and blockages that are created when vocationalist higher education meets a bad labor market. Why force yourself to attend university when the prospects afterwards are unclear? Why value education in itself in an instrumentalist world? What happens when the educational self is torn by ambivalence and contradictory ideals? Cockain explores these questions through an intricate ethnographic analysis of student identities at his own former workplace, an unnamed non-elite (“normal”) Chinese university. The data essentially emerges from student interviews and written self-reports, along with some autoethnographic recollections of his own classroom encounters.